For the past two years, we have been associated with an amazing adventure: the creation of Le Laboratoire de Paris, a cultural Center located in the heart of Paris, next to the Louvre.
By arranging the encounter of an artist and a scientist on a specific scientific problem, the Center acts as a catalyst to generate genuine breakthroughs in science. We call this process artscience innovation.
The result of this encounter always ends with an exhibit opened to the public. The past two years have seen exhibits on subjects as varied as molecular cuisine, stem cell reproduction, the fight against tuberculosis in third world countries…
The project is privately funded and aims at demonstrating that a new economical model is possible for cultural organizations: artscience experiments sometimes lead to the creation of intellectual property, by patenting and commercializing this innovation, a cultural organization could reach a break-even point and even become profitable.
Le Laboratoire has already applied this process to two major innovations that are being commercialized online and in selected stores around the world:
- Andrea, a plant-based air purifier which was exposed at MoMA in New York and won the Popular Science Innovation of the Year Award
- Le Whif, the revolutionary chocolate as light as air
The adventure of Le Laboratoire is stimulating and heart-lifting. It shows the unstoppable power of vision, creativity, perseverance and risk-taking.
Next time you are in Paris, please visit Le Laboratoire and the remarkable design of the adjoining Laboshop.
Filed under: Uncategorized | Tagged: Andrea, innovation, Le Laboratoire, Le Whif | Leave a Comment »